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Adwords Help: Are Your Adgroups a Total Mess?

By: Kirt Christensen

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...And that's a ton of pressure when it's your credit card being billed for every click!

So, here's some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Save yourself lots of pain and frustration, don't do this!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

It's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, so you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!

Article Source: http://www.simplepetcare.com/pet-articles

Kirt Christensen delivers aggressive Adwords management, managing over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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