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How To Boost Affiliate Program Revenues With Presell Pages

By: Jeff Alderson

One would be hard pressed to find a website or blog owner who didn't want to make a little money for their efforts. On-site advertising, affiliate programs and product sales can be the answer. Unfortunately, all of these money-making prospects require visitors to physically do something for the site owner to realize a return.

In most cases, affiliate programs in particular, demand that visitors on the referring site click on a link and follow it through to another website. The affiliate site then might even require an outright purchase or some other action to take place before a single penny is earned. Raising the chances for success in this actually happening often falls on the referring site's ability to capture readers' attention with ads and affiliate program links.

While there is no denying that affiliate links can produce revenue, they simply don't always perform. The reality is external links take readers away from one site and send them to another. The responsibility for closing the deal tends to rest on the affiliate program site. If a program site isn't up to snuff, is poorly designed or doesn't provide enough information, the opportunity to make money tends to evaporate.

Fortunately, there are some things website and blog owners can do to increase their money-making chances. Touting products or services on the referring site through presell pages is one of the most effective ways to go. These special pages do nothing more than provide information about the product or service. They are hosted within the referring site, and simply are designed to help close a sale or prompt an action before a reader leaves. Rather than place affiliate links in blog articles, chat forums, ads or other spots on a site, presell pages are the ones that offer them.

The benefits of having dedicated presell pages are many. Depending on how these pages are used to their creator's advantage, they can produce indirect revenue on their own, as well. One of the biggest potential money making benefits of presell pages involves their ability to draw search engine traffic. These pages tend to be keyword heavy, so they appear on searches. If the words are properly optimized, this kind of page can actually draw a lot of traffic. This, of course, produces the offshoot benefit of more visitors, which can lead to bigger and better ad revenues and affiliate buys.

Traffic is just the tip of the iceberg when it comes to potential benefits of presell pages. Another major draw of using these pages lies in the ability they present to build trust for the site and even play off existing trust. If the pages present honest information about products or services - with the bad included, too - they can lend credibility to a site. Another big advantage to creating these pages involves outside promotions of affiliate links. Rather than dropping affiliate links in forums, e-mails and chat rooms, which is tantamount to spam, those who create these pages can sign posts with a link to a presell page instead. These pages also work beautifully as reference links in future posts or content about the topic.

Building presell pages to promote affiliate products is fairly simple. All that's really necessary is creating a new page for a site, drafting copy about the product or service and ensuring that links to these pages are noticeable on the referring site. A lot of site owners create suggestion or recommendation sections or simply make up their own ads to get readers to check out their presell pages.

Although presell pages are simple to create, there are some basic rules of the road to follow when creating them. Perhaps the most important thing to do is to avoid super hard sales tactics. It is also vital that content about the product or service is truthful, balanced and even presents the negatives if they exist. It's a good idea to make sure the affiliate link shows up several times in the copy, too. Do make sure not to add other links that might pull attention away from the affiliate issues at hand. Some site owners use link cloaking for affiliate links, but this isn't always necessary. When writing the copy, it's also a good idea to keep it short, fairly easy to scan and relevant. Do be certain readers understand what a product or service could mean to them. The "so what" can be a very big link in a closing.

Presell pages are not "required" to earn money from affiliate programs. They can boost chances for income potential, however. When site owners carefully review and understand the products and services they tout on their sites, informative presell pages can make a really big difference in enticing visitors to respond and act.

Article Source: http://www.simplepetcare.com/pet-articles

About the author: Jeff Alderson is a software developer and Internet marketer. He is an expert on PPC and SEO tactics. To boost sales, Jeff advises using a keyword research tool when doing keyword research
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