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Internet Marketing: What's the ONE Secret?

By: Kirt Christensen

Too many people are constantly searching for the "Holy Grail" of Internet advertising. Instead of just getting out there and doing something every single day, they sit back and wait till they find the "Secret" to Internet marketing.

Sure, there are great techniques you could be using. I am sure there are products out there which will teach you how to market better online. You should always be learning. The moment you stop learning, you start stagnating.

You will find that many of the techniques that the top experts teach you may actually disagree with one another. This is because there is only one true judge of what works in the online marketplace... testing and results.

Without testing, you're flying blind, and you'll never know what is and isn't working for you.

Internet marketing has one "secret" that you can get every single long-time marketer to agree upon.

If you do nothing, you get nothing!

Successful Internet entrepreneurs are doing something. If you sit back on the sidelines and just watch what's going on, you will never win the game.

Start doing something - anything... even if it fails!

You have to "practice" Internet marketing - it doesn't come all at once.

Set up a ad tracker and place a banner ad or any other type of ad. If it doesn't work out the way you wanted, place a different banner ad somewhere else. If it does work, then keep running it and add on more banners to your advertising campaign.

If you want to write better sales copy for your products, then find some of the best sales letters and start copying them by hand. Then, practice your on your own letters.

Something that almost no one ever seems to mention in regards to business is that some of the most successful companies expect that only one out of every seven products they create will be a success worth continuing.

Claude Hopkins, one of the greatest marketing minds ever, recorded this in "Scientific Advertising", in the early 1900's:

"There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint."

The first site you create might not be that profitable. If you are smart and stay in contact with the right people, you will learn something from it. Your next web site may be the success you are looking for.

The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can't explain to me in one paragraph exactly who your targeted market is, then you aren't ready for success on your site.

Test some different products. Test some different advertising methods. Test some different ads. Only testing can tell you what will or will not work online or offline.

The key is to keep your testing small so that it doesn't cost you an arm and a leg. Test one or two ezine ads. Purchase a 10,000 banner ad campaign.

Set up a small budget of say $50 - $100 every month just for testing (more experienced marketers have a much higher budget for testing).

Never spend any money on advertising where it will put you out of business. It should be as small and risk-free as possible at all times.

If you can't afford to the bucks to start out, experiment first with free traffic techinques.

There are dozens of them that you can use as well. In this area, never spend more time on any advertising technique than you can afford to lose.

Time is money and as you become more and more successful in this business, it is the time that you run out of first.

The Secret to Internet marketing is to "Do Something."

Even if it doesn't work out exactly as you planned, keep doing it or add in other elements and aspects to your business.

The second Internet marketing secret follows hand in hand with the first one. It is "Don't give up!"

Article Source: http://www.simplepetcare.com/pet-articles

Kirt L. Christensen, an 11 year vet of internet business, will lead you by the hand and show you exact results of all the internet marketing strategies he tests and uses every single month. www.netbreakthroughs.com
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