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Real Estate Marketing Success Tips

By: Vince Testa

What sets the big real estate income earners apart from the average agent who barely makes a living? Have you ever asked this question?

Do you realize the old 80/20 principle, where 20 percent of the agents produce 80% of the business is now 7/93 according to the NAR. That is that 7% of the agents get 93% of the business. Although I am not certain these numbers are completely accurate, there is one thing I am sure of. Most of the business is being done by only a few of the agents.

Here's why. First of all, we are not all created equal. Some have more natural ability and talent than others. This is not to say there is no hope for those who are not yet at the top, there is. But, most of what is being taught doesn't work. There is so much information out there on how to be successful as an agent, that everyone should be successful. I mean that every one should be earning big money. And the fact of the matter is that everyone is not. So why can't you buy a program from a guy who is making millions and have it work for you? Because you have been misled, that's why. You have been led to believe that all you to succeed is to know more, and you will make more. And it's not true. You have been told that more information is the key to your success, and it's not. To make matters worse, as you go around believing this and gathering information, most of what you are getting is pure garbage. It doesn't work, or at minimum, it's not as effective as it could be.

If information alone were the key to your success, you would still have to be sure you are getting the right information, wouldn't you? And there lies yet another problem. Not only are you told to get more information, you are more than likely getting the wrong information. Let's face it. Most agents with a little bit of experience are capable of seeing a transaction through from beginning to end. Yes, some are better than others, but most can get the job done. The first misconception is that you have to be great at what you do in order to get more business. And it is not true. It's the "build a better mouse trap" theory. If it's better people will buy it. Bull! Nothing can be further from the truth. Being a better agent by itself will not make you any more money.

In order to first become a real estate agent, you must take a course and then a test. Once you pass the test, almost everyone asks the question, how do I find deals? They didn't cover this in the course, did they? And while most all ask this question, only some find the answer.

So, how do those big earners make all of that money? How do they do hundreds of deals a year as they claim, when the average agent only does a handful? One of the things they have in common is that most have a team. They couldn't possibly do that much alone. But that is not why they are successful. Many people make the mistake thinking they do so well because of the team, when in fact, it's the other way around. They are able to have a team because they know how to keep a team busy. They can keep them busy beacuse they know how to bring in business.

How do they do it? Marketing! It's how good they have become at marketing that makes them money, not how good they are at real estate. If you think of marketing as sphere of influence, farming, post cards, fsbo's expired's, etc., you have been lied to once again. If you tried any of this stuff, you most likely found it doesn't work as well as you had hoped. If you are waiting for the next deal to come to you and don't have a clue as to where or when it is coming, you are not marketing effectively.

Quite frankly, very few people know how to market. Even less of them are selling real estate. This is why the door is wide open for you to succeed. If you want to be a success in real estate and bring in the big money, you will have to become a great marketer, well at least better than your competition. And you will be surprised to learn why the information that's being sold out there alone can not help you. It takes more, and no one else is telling you this. If you have ever bought a marketing program only to be disappointed at the results, then you know what I mean.

Article Source: http://www.simplepetcare.com/pet-articles

Author: Vince Testa is a real estate marketing expert, coach, and consultant. Get your Free Marketing Tips and Real Estate Advice here.
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