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5 Powerful Steps to PodCast Marketing Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed. The rss feed is used to mass distribute the audio file to podcasting sites like iTunes, Yahoo Podcasts, Podcast Alley and tons more. It is a fairly simple technology that requires some amount of know-how, it can be a very effective tool for you to attract customers to your website.

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